Psyching the Ads: The Case Book of Advertising, The Methods and Results of 180 Advertiements

Psyching the Ads, The Case Book of Advertising, The Methods & Results of 180 Advertisements by Carroll Rheinstrom.

Psyching the Ads. The Case Book of Advertising, The Methods & Results of 180 Advertisements, Rheinstrom, Carroll. Covici Friede Publishers, New York, 1929. First edition Hardcover in very good conditon with Dust Jacket, no cracked hinges, no spotting, no tears, no prev. owners, no bookplate. Gilt titles on cover and spine. Dust Jacket is only in fair+ condition, with numerous tears and chips, but holding strong and not price clipped - scarce in any condition as is book itself. A presentation of 126 advertising cases, 180 actual advertisements, reproduced in full along with a discussion of their success or failure, testing and measuring the results. 362pages. Psyching the Ads PLEASE NOTE: **If you are ordering from outside of the USA or Canada you must email lisrose@ararefindbooks.com for shipping charges prior to ordering**