Modern Advertising

Modern Advertising, Earnest Elmo Calkins and Ralph Holden, D.Appleton and Company, New York, 1905

Modern Advertising, Earnest Elmo Calkins and Ralph Holden, D.Appleton and Company, New York, 1905. Brown cloth first edition hardcover, title in gilt on spine as well as stamped on front board. Top edge gilt. Scarce first printing of first edition in very good condition. Many b/w illustrations of early ads throughout as well as fold out tables of food advertising and magazine placement statistics. Binding is tight, no markings, no book plate, no tears - internally very clean. Very minor rubbing on some edges. Modern Advertising PLEASE NOTE: **If you are ordering from outside of the USA or Canada you must email lisrose@ararefindbooks.com for shipping charges prior to ordering**